4 FASHION SHAKE
On the 24th of March OZON presents the collections of Odeur, Mastori*Motwary Studio, Levi’s/ Jean Paul Gaultier and Digitaria in a variety of creative ways: through video art projects, films, catwalks, installations and so on. OZON’s goal is to shake the general fashion concept by presenting an alternative and ingenious fashion project. An after show party where Amateeurboyz will present their debut album ”The First Release” will follow along with the distribution of OZON’s ”Overpowered” fashion issue.
Odeur was founded in Stockholm in 2006 as a brand experiment, by Petter Hollström and Gorjan Lauseger seeking to broaden the opinion of what design really means from a branding perspective using scent as a replacement of the traditional word based logotype. Based on the concept of an undefined gender and uncertain times, Odeur presents its seventh collection named ”Tales of Undefined Gravity”, a story that continues to challenge conventional notions of how basic garments are constructed.
odeur.se
21.00 Filep Motwary – Maria Mastori (Fashion Film Projection)
The initial idea behind MASTORI*MOTWARY short film ”SARKA 23 JULY 1677” was to present Fashion as visual experience. It is a great collaboration between photographer Thanassis Krikis, Fashion Stylist Nicholas Georgiou and a list of great creative’s.The film captures the drama of a love affair, the memory and the loss.
unnouveauideal.typepad.com
21.30 Levis – Jean Paul Gaultier (Performance)
LEVI’S/JEAN-PAUL GAULTIER
Always remaining loyal to the Levi’s brand, the seditious, French, fashion designer, Jean-Paul Gaultier, redesigned selected items from the men’s-women’s Levi’s collection SS10. The designer, famous for his radical style, presented the inspiring items of the women’s wear collection ”True Blue”. Remixing Levi’s jeans & jackets for women, with vintage sculptural lingerie, J.P.Gaultier created the absolute outwear trend of the year.
levistrauss.com
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22.30 Digitaria (Catwalk)
DIGITARIA
Digitaria, designed by Eleftheria Arapoglou is an innovative fashion label that offers bespoke tailoring and strong silhouettes that appeal to both men and women. Autumn-Winter 2010/11 Collection, entitled DYSTOPIA, is inspired by Fritz Lang’s film ”Metropolis”, exploring the work of the German expressionist and his painted shadows.
digitaria.gr
23.00 Closing Party-Amateurboyz presenting ”The First Release”
INFORMATION
Entrance is allowed by invitations only. For further information visit http://4fashionshake.com/ or call at 210 3634008-9.